Retail Events & Experiences
American Girl is a pioneer in the landscape of experiential retail, and for over a decade I managed and designed these product-based events and experiences. Everything from designing plates and signature desserts in the cafe, gowns in the Doll Hospital, goody bags, games and crafts for birthday parties, and girl and doll hair accessories in the Doll Hair Salon, to designing and developing innovative in-store experiences like Signature Studio and Styled by You.
I earned an American Girl Shining Star Award in 2015 for my role in launching Signature Studio, an app-based garment printing experience utilizing sublimation printing technology, allowing girls to design their own girl & doll apparel in American Girl New York, Chicago and Los Angeles flagship stores.
Signature Studio
I earned American Girl's top employee award for designing "Signature Studio", an app-based retail experience utilizing sublimation printing technology. In less than 6 months I designed and developed a way for girls to design and customize their own doll clothes using tablets in store. I invented cutting edge systems and best practices never before seen by the Epson printer team. I was the creative lead and collaborated closely with brand, marketing, quality engineering, retail and web teams. The experience launched in flagship stores in 2016, and later expanded online where I worked closely with the digital agency who created the e-commerce site.
